Shop top categories that ship internationally
Buy new:
$15.00
$12.72 delivery Wednesday, February 4
Ships from: Amazon.com
Sold by: Amazon.com
$15.00
No Import Charges & $12.72 Shipping to United Kingdom Details

Shipping & Fee Details

Price $15.00
AmazonGlobal Shipping $12.72
Estimated Import Charges $0.00
Total $27.72

Sales taxes may apply at checkout
$12.72 delivery Wednesday, February 4
Only 5 left in stock (more on the way).
$$15.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$15.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Shipper / Seller
Amazon.com
Amazon.com
Shipper / Seller
Amazon.com
Returns
FREE 30-day refund/replacement
FREE 30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$7.40
FREE International Returns
Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! See less
$7.41 delivery Saturday, February 7
Or fastest delivery Wednesday, February 4
Only 1 left in stock - order soon.
$$15.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$15.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Other sellers on Amazon
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Get new release updates & improved recommendations
Donald R. Keough
Follow
Something went wrong. Please try your request again later.

The Ten Commandments for Business Failure Paperback – June 28, 2011

by Donald R. Keough (Author)
4.6 out of 5 stars (379)
{"desktop_buybox_group_1":[{"displayPrice":"$15.00","priceAmount":15.00,"currencySymbol":"$","integerValue":"15","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"A8608TScWoEK0b%2FeDuu%2B8ry1EC3SJKSep4LqZjfk6f9mmfRkHB8To4l4n5D0HXn241teu%2BkM8RZr5jm0tNVLMIo3cViEJwFBuKLjajvSt7NWa7wwZTB9%2FD4vSkJwtN0SFmri3uq%2FlrEmuK9LD813xA%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$7.40","priceAmount":7.40,"currencySymbol":"$","integerValue":"7","decimalSeparator":".","fractionalValue":"40","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"A8608TScWoEK0b%2FeDuu%2B8ry1EC3SJKSeejAsvso%2BRIkU1tkpAWOkfDw4ax5lxMf9hZqyFHDR5Cw0Ep%2FiUmYO3iKxKole70KMMGpiyWCsGz4k32kLSK2LMcL7Tx1EbBX8b13bA8hVLXla1aaUS%2BMWSbUSct%2Bo%2BXuC4%2BNLudMTj0hASBuSTeXPmkD3QvQlImvc","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

Read more
Previous slide of product details
  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    Portfolio
  4. Publication date
    June 28, 2011
  5. Dimensions
    5.12 x 0.6 x 7.7 inches
  6. ISBN-10
    9781591844136
  7. ISBN-13
    978-1591844136
Next slide of product details
The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now

Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
View Kindle Edition