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  • The Index Card: Why Personal Finance Doesn't Have to Be Complicated

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The Index Card: Why Personal Finance Doesn't Have to Be Complicated

4.6 out of 5 stars (1,056)

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“The newbie investor will not find a better guide to personal finance.” 
—Burton Malkiel, author of A RANDOM WALK DOWN WALL STREET   

TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in the poorhouse.
 
They’re wrong.
 
When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestselling
Pound Foolish, he made an off­hand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4" x 6" card, scribbled down a list of rules, and posted a picture of the card online. The post went viral.
 
Now, Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life.

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From the Publisher

Joe Conason praises "The Index Card" for its engaging stories and insights

Burton G. Malkiel on simple financial wisdom that fits an index card

Robert H. Frank recommends financial book for parents to teach children

Editorial Reviews

Review

“The most important financial advice is stunningly simple and fits on an index card. The newbie investor will not find a better guide to personal finance.”
—BURTON G. MALKIEL, author of A RANDOM WALK DOWN WALL STREET
 
“Ten simple, amazingly effective rules unencumbered by the agendas of fee-sucking fund managers or reckless business-media pundits. Highly recommended.”
—NOMI PRINS, author of ALL THE PRESIDENTS’ BANKERS
 
The Index Card offers engaging stories, persuasive explanations, and fascinating data. It’s realistic, honest, wise, and compassionate, as well as socially and politically astute.”
—JOE CONASON, editor in chief at THE NATIONAL MEMO
 
“All parents should buy
The Index Card for their children. If they refuse to read it, consider disinheriting them.”
—ROBERT H. FRANK, professor of economics, CORNELL UNIVERSITY
 
“In a world of relentless financial noise, Helaine and Harold are here to help. This is the best and most important financial book of the year.”
—ZAC BISSONNETTE, author of DEBT-FREE U and THE GREAT BEANIE BABY BUBBLE

About the Author

HELAINE OLEN is the acclaimed author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry, which was featured on The Daily Show with Jon Stewart and PBS’ Frontline. She writes the Spread the Wealth personal finance column for Inc.  Her work has appeared in numerous publications, including The New York Times, Salon, Slate, where she wrote the popular column The Bills, and the Los Angeles Times, where she wrote the popular Money Makeover column. 

 
HAROLD POLLACK is the Helen Ross Professor of Social Service Admin­istration at the Univer­sity of Chicago, where he researches health and urban policy concerns and is a nonresident fellow at the Century Foundation. He writes regu­larly for the Washington Post, Politico, Atlantic Monthly, healthinsurance.org, and other publications.

Product details

  • Publisher ‏ : ‎ Portfolio
  • Publication date ‏ : ‎ March 7, 2017
  • Edition ‏ : ‎ Reprint
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0143130528
  • ISBN-13 ‏ : ‎ 978-0143130529
  • Item Weight ‏ : ‎ 6.4 ounces
  • Dimensions ‏ : ‎ 0.8 x 4.9 x 6.9 inches
  • Best Sellers Rank: #63,347 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.6 out of 5 stars (1,056)

About the authors

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Customer reviews

4.6 out of 5 stars
1,056 global ratings

Customers say

Customers find this personal finance book well-written and easy to understand, providing great practical advice for all life stages. The book simplifies complex concepts and serves as a great first guide to personal finance, with one customer noting it provides a one-page financial plan. They appreciate the straightforward writing style and the 10 rules provided.
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71 customers mention content, 64 positive, 7 negative
Customers praise the book's content, describing it as a great little book about investing that provides good information. One customer notes it is particularly suitable for young income earners.
It’s a great book, talks about things we take for granted when we’re buying a house, or getting a new job....Read more
Good read, clear and straight to the point with good example to drive the pointRead more
This is a must read for everyone....Read more
Great read. Keep it in the office for folks to check out.Read more
60 customers mention practical, 60 positive, 0 negative
Customers find the book practical and informative, providing great tips for people in all stages of life, with straightforward advice on saving and investing.
...READ THIS> make your kids read this, so easy to read, very helpfulRead more
...I can not recommend this book enough. If you are looking for sound advice for getting your personal finances in order, your first step is to make...Read more
Practical and simple, suitable for the average person out there with logical and doable goals. A good read for anyone new on money management....Read more
Outstanding book for financial advice 101Read more
52 customers mention simplicity, 47 positive, 5 negative
Customers appreciate the book's simplicity, finding it reasonably well explained and easy to follow.
Bought two, for each of my nephews. Simple, easy to understand, great introduction to and guide for financial stability and independenceRead more
So easy and straight forward. Read this book and never pay a pro again.Read more
...information on my own, but the authors put it in a concise, easy to understand fashion....Read more
Easy to read and makes sense even if you think you have no good financial knowledge like me....Read more
42 customers mention financial information, 40 positive, 2 negative
Customers appreciate the book's financial information, describing it as a great first guide that simplifies personal finance.
This is the best financial plan I have seen. I have implemented all of these steps....Read more
Quick read, some good info on simple personal finance. It was not as in depth as hoped but a good start.Read more
This book contains, sound, easy to underestand and follow financial advice.Read more
This is the best basic personal finance book I have ever seen!Read more
31 customers mention readability, 31 positive, 0 negative
Customers find the book easy to understand and follow, describing it as a quick read.
Bought two, for each of my nephews. Simple, easy to understand, great introduction to and guide for financial stability and independenceRead more
...The only thing different is that it is an easy read.Read more
A clear & easy to follow book which simplifies personal finance. This book is geared to the novice....Read more
...Easy to read; and even those w ADHD will find the shrt chapters and the writing engaging enough to get through....Read more
11 customers mention writing style, 11 positive, 0 negative
Customers appreciate the writing style of the book, finding it very well written, with one customer noting that the author keeps it simple and another mentioning the unbiased approach.
Great book! It was well written, and hopefully the ideas stick around in my head haha.Read more
It is very well written and easy to understand. He covers all the basic principles of getting yourself into a sound financial positionRead more
what a terrific little book, clear writing, sensible advice.Read more
...Writer keeps it simple and easy to follow. Using index funds for investments.Read more
7 customers mention rules, 6 positive, 1 negative
Customers appreciate the book's 10 rules, with one customer noting how they provide overarching guidance, while another mentions being able to implement all ten principles effectively.
...The book develops the index card rules, with attention to various income levels (not everybody can save 20%, for example), so all of us can start...Read more
...It will provide you with overarching rules of thumb and help you on your way to establish solid financial plans. I highly recommend this book....Read more
Gives the rationale for the 10 rules. Uses personal examples to drive points home.Read more
...Recently, I have been able to implement all ten principles....Read more
Easy to Read, Solid Advice That Tajes Discipline to Implement
5 out of 5 stars
Easy to Read, Solid Advice That Tajes Discipline to Implement
Like losing weight, personal finance has it's gurus and tips n tricks, when the fundamentals really remain the same. Everyone knows to lose weight you simply need to eat less calories than you burn. It's how you do that consistently that allows you to lose the weight and keep it off. Most adults know that good finances spend less than what earn. But this goes a bit deeper and gives you good solid advice on how to keep your basic finances, how to handle your credit card(s), how to handle investments and watching for the pitfalls of insurance/annuities. Solid advice for anyone at any age, but especially good advice for young people just about to graduate high school. (We really do need to teach home economics in schools again, along with how to fill out your job withholding, pick the right insurance plan and do your taxes in schools again). Easy to read; and even those w ADHD will find the shrt chapters and the writing engaging enough to get through. One finance book to start them all on their way.
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Top reviews from the United States

  • 5 out of 5 stars
    Easy to Read, Solid Advice That Tajes Discipline to Implement
    Reviewed in the United States on February 11, 2026
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    Full content visible, double tap to read brief content.

    Like losing weight, personal finance has it's gurus and tips n tricks, when the fundamentals really remain the same. Everyone knows to lose weight you simply need to eat less calories than you burn. It's how you do that consistently that allows you to lose the weight and keep it off. Most adults know that good finances spend less than what earn. But this goes a bit deeper and gives you good solid advice on how to keep your basic finances, how to handle your credit card(s), how to handle investments and watching for the pitfalls of insurance/annuities. Solid advice for anyone at any age, but especially good advice for young people just about to graduate high school. (We really do need to teach home economics in schools again, along with how to fill out your job withholding, pick the right insurance plan and do your taxes in schools again). Easy to read; and even those w ADHD will find the shrt chapters and the writing engaging enough to get through. One finance book to start them all on their way.

    Easy to Read, Solid Advice That Tajes Discipline to Implement
    5 out of 5 stars
    Easy to Read, Solid Advice That Tajes Discipline to Implement
    Reviewed in the United States on February 11, 2026

    Like losing weight, personal finance has it's gurus and tips n tricks, when the fundamentals really remain the same. Everyone knows to lose weight you simply need to eat less calories than you burn. It's how you do that consistently that allows you to lose the weight and keep it off. Most adults know that good finances spend less than what earn. But this goes a bit deeper and gives you good solid advice on how to keep your basic finances, how to handle your credit card(s), how to handle investments and watching for the pitfalls of insurance/annuities. Solid advice for anyone at any age, but especially good advice for young people just about to graduate high school. (We really do need to teach home economics in schools again, along with how to fill out your job withholding, pick the right insurance plan and do your taxes in schools again). Easy to read; and even those w ADHD will find the shrt chapters and the writing engaging enough to get through. One finance book to start them all on their way.

    One person found this helpful
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  • 5 out of 5 stars
    You can just read the table of contents, but still a good read (the details matter).
    Reviewed in the United States on January 19, 2016
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    Olen and Pollack have written a quick easy to read book on personal finance. (This is ironic given that Olen previously wrote Pound Foolish, which lambast most of popular personal finance books.) In Pound Foolish, Olen criticizes personal finance gurus for overemphasizing financial gimmicks, such "The Latte Factor" or the "Dogs of the Dow." and financial advisors for selling overly-complicated self-serving investment and insurance products. After being so critical of other people's financial advice, one wonders what Olen would recommend people do with their money? Well in The Index Card, Olen joins with Harold Pollack (a social science professor, but not an economist, at the University of Chicago) to answer the question, "What should middle class Americans do with their money?"

    As the title indicates, Olen's and Pollack's answer fits on an Index Card. 1-Strive to save 10%-20% of your income. 2-Pay your credit cards off every month (and minimize other debt). 3-Maximize your 401(k) and other tax-advantaged savings accounts. 4-Never buy or sell individual stocks. 5-Buy inexpensive well-diversified indexed mutual funds and exchange-traded funds. 6-Hire a fee-based fiduciary (avoid commission-based financial salespeople). 7-Wait to buy only as much home as you can afford (remember homes are usually highly-leveraged investments with high maintenance costs). 8-Buy term life insurance, auto-insurance (especially liability), home insurance or renter's insurance, and disability insurance. 9-Support the social safety net (government programs, such as Social Security, Medicare, Medicaid, and student loans, because 96% of American depend on such programs for financial assistance, even though 40% deny obtaining help from the government.) 10-Keep doing the first 9.

    Much of this advice falls under easier said than done, but these are achievable goals for someone in a stable financial situation. The authors repeatedly tell readers how to take care of their money during good times, so that they will have money during bad times. The first principle, saving ten to twenty percent of your income will be difficult for people who have gotten used to spending what they make, which the authors acknowledge, but one should at least save as much as possible. Likewise with the second principle, payoff your credit cards every month, easier said than done, but the Olen and Pollack suggest that if you can't pay them off, then stop using them altogether. Psychologically cash is harder to spend than credit. Principle 3 harkens back to principle 1, save 10-20% of your income, only try to save as many pre-tax dollars as possible to reduce your taxes and you're less likely to miss what you never got. Principle 4 is simple, playing the stock market is like playing poker, unless you are exceptionally skilled and lucky (and rich) you will lose more often than you win. Instead, principle 5 suggest that you bet with the house and just try to match the market, since most stock-pickers and fund managers do worse than the market over the long run. The last two principles stress protection for disasters that are too big for you to self-insure with your savings. Finally, like staying in physical shape, staying in financial shape requires frequent repetition.

    Through trial and error as well as research, I have come to many of the same conclusions. Recently, I have been able to implement all ten principles. They work well for me, but I wish the Olen and Pollack had said more about costs that seem destined to set one back, such paying for college and home renovations. Nonetheless, I would recommend this book to recent high-school or college graduates just beginning their careers.

    P.S. I have taught college courses and published papers on the sociology of money. I have also obtained licenses to sell life and health insurance and mutual funds. Thus, I have been on both sides of the table.

    315 people found this helpful
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  • 4 out of 5 stars
    Simple read with straightforward advice
    Reviewed in the United States on July 16, 2016
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    This is a straightforward book with simple advice to follow. I purchased this book because it was listed as a “beach read” in Money Magazine. Although a lot of the advice is common sense, I still found the book valuable because it confirmed strategies that I was already doing- like pay your credit card balance in full every month and buy inexpensive index mutual funds. I found their advice on mutual funds very beneficial because it led me to re-evaluate the mutual funds that I currently own and I ended up selling off my funds that were both poor performers and had high management fees (as they were actively managed) and purchased better rated mutual funds with low fees. I didn’t agree with all of the financial advice such as never buy or sell individual stocks. Instead, I would suggest to place the bulk of your money in low fee diversified index mutual funds and for any extra money that you are okay with losing, then it’s okay to buy individual stocks. I purchased both Ford and GM stocks and did very well with the former and lost all my investment with the latter. I also disagree with their short argument against making money from income properties as they state “Real estate speculation is best reserved for gamblers and the pros” (page 175). I have 3 investment properties and do very well with them. I have a property manager to handle any daily issues that may come up. They are all paid off so I receive positive cash flow every month. I do not think they did the topic justice and would suggest the “Rich Dad Poor Dad” series for anybody interested in real estate. Overall, I think the book is worth purchasing for those new to finance or anybody wanting financial strategies explained very simply.

    40 people found this helpful
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  • 5 out of 5 stars
    Financial Planning Made Simple
    Reviewed in the United States on November 24, 2019
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    I've been reading personal finance books off and on since the 1990s. I haven't read all of the most popular books, but some. This is the most down to earth, easily digestible financial planning book that I've ever read. All of the books and lectures that I've read and attended assume that people have money sitting around. This book doesn't do that in its entirety and there is much more advice that working class single and married people can implement right away. I purchased two additional finance books and they were not good. Many of them are just not good. This was the third that I purchased at the same time, and I am very pleased. If you want to take risks, and have the time, you can do that and there are plenty of books that will guide you. This book imparts some limited knowledge on an approach with more risk. However, I needed solid, practical suggestions, and this book offers just that--I refer back to it often. I hope that they will update this one with more discussion on long term health insurance. The conversation on insurance in general is kind of limited (health, life, etc.).

    12 people found this helpful
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  • 5 out of 5 stars
    Clear, simple and accurate advise. Read it, right it down. Do it.
    Reviewed in the United States on September 23, 2016
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    My takeaway:

    -Start automatic saving today, even just 3-5% of your income and work your way up.

    Force yourself to because other forces are working against you.

    -Stop trying to live like Diddy.

    -Cancel all the subscriptions you aren't needing. There are a lot.

    -Anything that makes it easy to buy stuff is bad for you and the planet and your kids and your marriage and your health.

    -Use cash.

    -Cancel any buying clubs or memberships that give you benefits the more you consume.

    -Pay off your credit card(s), cancel all but one and freeze it in a block of ice. Then freeze that in another block of ice.

    -Put your savings into a low cost index fund and stop pretending to be a day trader.

    -Financial institutions, insurers and utility companies are all into the same business: sales. Don't be oversold and ask questions - of yourself first and them next.

    -Health, home, car and liability insurance aren't optional. Costs vary and some protection is better than none and some is also better than too much.

    -Enjoy what you have. Hoarding more things won't enhance your enjoyment. The simple pleasures are the only true ones.

    -Enjoy more free time with your family the free way - a day at the park doesn't cost a penny and is truly priceless....

    84 people found this helpful
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  • 3 out of 5 stars
    This is a political book
    Reviewed in the United States on February 13, 2018
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    This is a political book, and you’ll have to overlook some painfully transparent Democrat propaganda (“no matter what you think about the ACA... here is what you should think”), but there is also useful financial advice in there.

    The authors mostly assume that you have neither time nor skill to do active investment well, and goes to cringe-worthy lengths in order to discourage you from it, basically saying that nobody beats the market average (which is mathematically impossible), or maybe one or two billionaires do (put your tinfoil hats on, people). But the advice IS sound if you’re looking for a way to invest well passively, and advice in other sections is also good, with the notable exception of Rule #9, which is basically “vote for Democrats”.

    7 people found this helpful
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  • 5 out of 5 stars
    Buy this for every young college grad you know, and probably everyone else you know too!
    Reviewed in the United States on January 8, 2018
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    I feel much more financially secure having read and used the advice in this book. This is a great read for newly independent adults who are just starting to save and later career folks who need to get their finances in order. I am just starting out in my first salaried job and I think this book has given me the advice necessary to set myself up for a secure financial future, buy this for every young person you know for their 23rd birthday or their college graduation!! I especially benefited from the investing and budgeting advice, and changed what my 401k is invested in based on the advice this book gave, and I am seeing better returns after 6 months.

    Anecdotes, subtle humor, and the occasional graphic made financial advice readable, comprehensible, and interesting. The Index Card is a must read for anyone who doesn't work in finance and wants to feel informed when making financial decisions.

    5 people found this helpful
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  • 5 out of 5 stars
    and that is what I like most about this book
    Reviewed in the United States on February 13, 2016
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    Personal finance does not have to be complicated, and that is what I like most about this book. A lot of friends and family members seem a bit lost when it comes to what to invest in (should I invest in Chinese banks? stocks? tech? buy a house?) and this simplifies it a lot. It is hard for anyone to save 20 percent of your income, I agree. But it is something to shoot for.

    I disagree in part that you should keep your money in a company's 401k after leaving your job, some plans have crappy fund options, and after leaving a job I wanted to get the heck out of them and into Vanguard. I also think it's wise to have a clearly-written will and maybe living trust too even at a young age, in case you die or are incapacitated.

    4 people found this helpful
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  • 5 out of 5 stars
    First very truthly finance book in a long list of false ones!
    Reviewed in Brazil on August 27, 2018
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    I’m from Brazil and I really liked the book. Of course that there are some things that doesn’t apply here (like the 401K account) but the ideia can adapted to similar services we have here. This is the first book about finances I have read that are not trying to sell finance products to you. Instead it gives you simple path to have a healthy finance life. Very recomended!

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  • 4 out of 5 stars
    Brauchbar & Nützlich
    Reviewed in Germany on April 14, 2019
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    Für mich persönlich war nicht sehr viel Neues darin enthalten, weil ich mich vorher bereits in die Thematik eingelesen habe. Für Anfänger, die sich noch nicht wirklich mit ihren Finanzen beschäftigt haben ist es brauchbar. Es ist einfach aufgebaut, nimmt den Leser an die Hand und weist noch einmal auf Basics hin, die keiner wahrhaben möchte, die man allerdings braucht für stabile Finanzen.

    Ein Stern Abzug, weil das Buch nicht kritisch auf die Rolle des Staates eingeht und weil ungefragt suggeriert wird, dass Steuern/ staatliche Systeme allzeit und in jeder Höhe Berechtigung hätten, solange damit Anderen geholfen wird. Das macht in den USA ein bisschen Sinn (die Steuern dort sind je nach Staat niedrig, moderat oder hoch), allerdings nicht in diversen anderen Ländern, in denen Steuern weiter über dem internationalen Niveau erhoben werden um die Bevölkerung zu kontrollieren und einzuschränken, anstatt ihr zu helfen. Der Teil war mir also etwas zu einseitig.

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  • 5 out of 5 stars
    Short simple read for making very important retirement decisions now (along with great information).
    Reviewed in Canada on April 8, 2017
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    I was a Certified Financial Planner in a past life and like to buy one of these books every now and then. I am about 10 years from my own retirement now and thought it appropriate to update my knowledge. I have already bought one of these for my 23 year old son and his wife. Whether you are a Canadian or American, this book is applicable and where I would start. From there I would add Millionaire Teacher by Andrew Hallam and for Canadians about prior to being 10 years from retirement, get Daryl Diamond's Your Retirement Income Blueprint. Another eye opening book which got me thinking in a different direction was "Pensionize your Next Egg" by Moshe Milevsky and Alexandra MacQueen. Again another book that works regardless of what country you live in (that has government sponsored pensions). This book and Millionaire Teacher tell you all the things you should have been taught in school. They will get your children at any age off to a great start. If you really want detailed information, I also recommend (this is a Canadian version but the bulk applies conceptually to Americans as well) "Personal Finance" by Kapoor, Dlaby,Hughes and Agmad. This gets into real details on every aspect of financial planning and is great as a reference, not something you have to read from beginning to end all at once; more so as applicable.

    Getting back to The Index Card system, I am surprised I haven't seen a book like this offered before. It should have been out there a long time ago. The wisdom in this book is not ever going to be dated. This is a one size fits all book. If you have adult children, order a copy of this book for them.

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  • 5 out of 5 stars
    Five Stars
    Reviewed in India on July 28, 2016
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    "REMARKABLE"

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  • 4 out of 5 stars
    Bon pour des américains.
    Reviewed in France on January 8, 2026
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    Très simple à lire. Adapté pour des particuliers qui vivent aux états-unis. Le placement de vos sous en ETF est certainement le meilleur conseil qui soit.

    Certains parties ne sont pas adaptées à la France.

    J'ai nettement préféré le livre "INVESTISSEZ VOTRE ÉPARGNE !: Le livre formation en finances personnelles". Très gros et très complet.

    Sending feedback...
    Thanks, we'll investigate in the next few days.
    Translated from French by Amazon
    See original