Thanks to David for sending me this New York Times article about online savings accounts. I really think this market is maturing, especially since Citibank is entering the fold. Here’s an interesting quote:
Unlike credit card users, who freely hop from one product to the next to get a better rate, savings account holders tend to be more loyal, Mr. Newman said. Thus, he said, HSBC Direct does not feel compelled to offer the very highest yield.
This inertia explains HSBC’s drop back to 4.5% and ING’s recent lagging rates. But with no minimums, I’ll be working hard to keep them honest.
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