
Vanguard has a new full-page interactive ad in the NY Times online with the heading $1 Million Is Closer Than You Think. This is one of those expensive ads that I feel ambivalent about as a investor-owner of Vanguard. I’d rather they rely on word-of-mouth (like from yours truly) and focus more on the customer experience. Will the slick design attract new money and lower expense ratios? At least it promotes the types of things that I support:
- Save more. Increase your regular contributions. Track your overall saving rate.
- Keep costs low. Watch your management fees and other costs affecting your portfolio.
- Stay the course. Don’t react to the market and chase what’s hot.
You’ve decided that low-cost index funds are the way to go. Which index fund company do you pick? Morningstar has a new research paper titled 
If you’ve read enough investing books, you know about the “Dutch Tulip Mania” of the 1600s (

It’s Halloween as I finishing writing this, and soon little ghosts and ghouls will be lining up to score treats from my great-aunt. She’s lived through some amazing times. It’s really hard to predict how you will handle a scary situation until you are actually faced with it. The fear, the uncertainly, the doubt. Sometimes the best you can do is try to scare yourself and imagine your response.


For investment nerds, the recent Wall Street Journal article 







I finally got around to reading an academic paper that looked a bit dry but had a great title: 

The Best Credit Card Bonus Offers – 2026
Big List of Free Stocks from Brokerage Apps
Best Interest Rates on Cash - 2026
Free Credit Scores x 3 + Free Credit Monitoring
Best No Fee 0% APR Balance Transfer Offers
Little-Known Cellular Data Plans That Can Save Big Money
How To Haggle Your Cable or Direct TV Bill
Big List of Free Consumer Data Reports (Credit, Rent, Work)